Many small businesses think a logo is their brand. In reality, your brand is the complete experience customers have with your business. Here's how to build one that lasts.
What Makes Up a Brand?
- Visual Identity: Logo, colours, typography, imagery style
- Voice & Tone: How you communicate (formal, friendly, expert)
- Values: What your business stands for
- Experience: Every touchpoint from website to customer service
The Logo Trap
Getting a £50 logo from Fiverr might seem economical, but without a cohesive system, you'll spend more fixing inconsistencies later. A proper brand package includes colour palettes, typography rules, and usage guidelines.
Consistency Builds Trust
When your website, business cards, social media, and emails all look cohesive, you appear professional and established. Inconsistent branding signals "amateur" to potential customers.
Starting Points
- Define your target audience clearly
- List 3-5 words that describe your brand personality
- Research competitors—then differentiate
- Invest in professional design (it pays for itself)
Our £150 Brand Package includes logo design, colour palette, typography guidelines, and a brand style guide—everything you need for a cohesive identity.